World Wildlife Fund (WWF) is an international non-governmental organization dedicated to the conservation of nature and natural resources. Founded in 1926, it is one of the oldest and most prominent environmental organizations in the world. Over time, the WWF has expanded its scope beyond species-specific conservation efforts, advocating for the protection of entire ecosystems and habitats. While the organization has achieved notable successes, it continues to face significant challenges, including a lack of adequate government and industry support, as well as resistance from local communities who may view conservation efforts as a threat to their livelihoods. As the world grapples with the existential challenge of climate change and the broader environmental crisis, the work of the World Wildlife Fund remains as crucial as ever.